A lot of people think it is no more fashionable to produce print materials for their businesses.
Well if you sell online products only, like downloadable software it could be understandable but if you are building a business for people both online and offline, you need to pay attention to your print materials for the following reasons:
PRINT MATERIALS GIVE RECIPIENTS MORE CONTROL OVER PRIVACY AND CONTACT
You know already about the breaches that happened recently on Facebook. You heard about Cambridge Analytica. Believe me, these are credible threats to trust that is being built already.
However, print marketing materials, as of today, do not pose such threats.
My story,
I simply checked Jumia for a specific brand of pressing iron which was scarce in my area. Since that day, everywhere I turned online, pressing iron adverts have been following me. I was personally frustrated by this, many people are. Print products don’t bug people – and they love it!
People want to be protected – you can hardly get anything online without giving out some personal information. And we’ve given out tons of it to many different websites we cannot even remember. Right?
Print marketing pose no risk and your potential clients love it!
The fact that they reserve the right to contact you at will gives them the sense of control makes them more receptive to receiving your print material.
PRINT AND PHYSICAL APPEARANCE IS STILL A VERITABLE WAY POTENTIAL CUSTOMERS EVALUATE YOUR DELIVERY
People have never stopped loving physical connections. After exploring digital relationships for a while, nothing dwarfs physical connections in business. By the way, do you know many people are judged by the quality of their print products?
This is how it works: It is easy to judge how meticulous you will be with their projects or relationship by how your marketing materials look and feel.
Whether you’re an event planner, chef, farmer or writer, your print materials can sell you as a serious, creative, careless or unfocused person.
The logic is, how you oversee your personal projects (perfect or filled with errors) is how you will handle clients’.
For example, people can judge how your farm produce will look like by your business card or your brochure.
The irony is that they could be wrong about their impression about your products or services based on bad print, but how would you be able to prove it? You may never get a second chance. You may be crappy with your actual service but with print marketing products, perception will attract patronage or rejection.
So, your flyers, brochures, book project, business cards, brochures can make or mar your chances, but they definitely give the sense of “realness” to you. People have lost millions to “unreal” people so they want to feel you, will you allow them?
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